A Note from Our Founder, Jeevika Shah

The Stepping-Stone / A Passionate Beginning

Founded by our visionary designer Jeevika Shah, our brand is a testament to her dedication to creating jewellery that speaks to the heart and soul. Her path to create this brand was a rather natural progression, built on countless fond memories and experiences.

The seeds of our brand were sown in front of her mother’s dresser, where she adored her mum as she adorned herself. Jeevika recalls choosing jewellery with her mother from what she fondly called her mom’s “treasure chest.” That ritual and box of jewels were truly treasures to her.

Fashion, jewellery, diamonds and styling were the strongest bonds between Jeevika and her mom. This shared love became the priceless inheritance that shaped Jeevika's creative direction, instilling a deep appreciation for the artistry and emotional connection jewellery can foster.

Growing up in Surat, a vibrant diamond hub, amidst her business-oriented family, she was immersed in an entrepreneurial atmosphere. Her interest in fashion blossomed, especially in how jewellery transforms every fashion statement. This inspired her journey into jewellery designing.

The Spirit of Our Brand

Jeevika Shah Jewellery celebrates the enduring tradition of Indian and Italian craftsmanship. It is a fusion of cultures, blending traditional and contemporary aesthetics. Our designs draw inspiration from nature’s vibrant colours, cultural motifs, and classical symmetry.

We believe our creative process embodies the timeless elegance of Italian jewellery combined with modern luxury.

Commitment to Quality

Quality and craftsmanship are at the core of everything we do. We use only the finest metals and meticulously selected gemstones, with each diamond handpicked and assessed for brilliance and purity.

From the initial sketch to the final product, every piece undergoes strict quality control. Our craftsmen blend traditional and modern techniques to create beautiful, long-lasting jewellery.

An Expression of Love

Each creation reflects Jeevika’s passion for design. Drawing from her family’s textile business, she plays with colours, textures, and elements. The thrill of seeing sketches come to life drives her.

Every piece is unique, yet designed for comfort and practicality—where beauty meets functionality.

Redefining Luxury

We aspire for our jewellery to personify elegance and artistic sophistication. Our aim is to build deep customer connections through pieces that express individuality.

By blending luxurious Italian craftsmanship with cutting-edge lab-grown diamonds, we offer a new standard of sustainable luxury. Jewellery, for us, is not just adornment—it’s a symbol of creativity, joy, and self-expression.